We regret to inform you that due to business adjustments, ESR will cease online sales in your area.
Cart 0
  • Designed for MagSafe
    • All MagSafe Products
      • Wireless Charging
      • Car Charger & Mounts
      • Charging Stands
      • MagSafe Cases
      • MagSafe Wallets
      • Power Banks
      • MagSafe Rings & Wall Mounts
      • Best MagSafe Bundles
    • Magsafe in Life
      • Desk Charging
      • Shop Auto
      • Travel Essentials
      • Workspace Power
      • Find My Technology
      • Gift Guide
  • Protection By Device
    • All Cases
      • iPhone
      • iPad🔥
      • Airpods
      • Samsung
    • Screen Protection
      • iPhone
      • iPad🔥
      • Apple Watch & Airtag
      • Samsung
      • For Tesla
    • iPad Productivity
      • Keyboards🔥
      • Styluses
    • Accessories
      • All Accessories
      • iPhone 16
      • iPhone 16e🔥
      • iPhone 16 Pro Max
      • iPhone 16 Pro
      • iPhone 16 Plus
      • iPhone 16
      • iPhone 15
      • iPhone 15 Pro Max
      • iPhone 15 Pro
      • iPhone 15 Plus
      • iPhone 15
      • iPhone 14
      • iPhone 14 Pro Max
      • iPhone 14 Pro
      • iPhone 14 Plus
      • iPhone 14
      • iPhone 13
      • iPhone 13 Pro Max
      • iPhone 13 Pro
      • iPhone 13
      • Other iPhone Series
      • Other iPhone Series
        Choose Your Device
      • iPad 11th Gen (2025)🔥
      • iPad Air 13 (2025)🔥
      • iPad Air 11 (2025)🔥
      •  
      • iPad Pro 13 (2024)
      • iPad Pro 11 (2024)
      • iPad Air 13 (2024)
      • iPad Air 11 (2024)
      • iPad mini 7 (2024)
      •  
      • iPad Pro 12.9 (2022)
      • iPad Pro 11 (2022)
      • iPad Air 5/4 (2022)
      • iPad 10th Gen (2022)
      •  
      • iPad mini 6 (2021)
      • iPad Pro 12.9 (2021)
      • iPad Pro 11 (2021)
      • iPad Pro 11 (2020)
        Choose Your Device
      • AirPods 4
      • AirPods Pro (2023/2022/2019)
      • AirPods 3
        Galaxy S25
      • Galaxy S25 Ultra
      • Galaxy S25+
      • Galaxy S24
      • Galaxy S24 Ultra
      • Galaxy S24+
      • Galaxy S24
      • Galaxy S23
      • Galaxy S23 Ultra
      • Galaxy S23
        iPhone 16
      • iPhone 16e🔥
      • iPhone 16 Pro Max
      • iPhone 16 Pro
      • iPhone 16 Plus
      • iPhone 16
      • iPhone 15
      • iPhone 15 Pro Max
      • iPhone 15 Pro
      • iPhone 15 Plus
      • iPhone 15
      • iPhone 14
      • iPhone 14 Pro Max
      • iPhone 14 Pro
      • iPhone 14 Plus
      • iPhone 14
      • iPhone 13
      • iPhone 13 Pro Max
      • iPhone 13/13 Pro
        Choose Your Device
      • iPad 11th Gen (2025)🔥
      • iPad Air 13 (2025)🔥
      • iPad Air 11 (2025)🔥
      •  
      • iPad Pro 13 (2024)
      • iPad Pro 11 (2024)
      • iPad Air 13 (2024)
      • iPad Air 11 (2024)
      •  
      • iPad Pro 12.9 (6th/5th/4th/3rd Gen)
      • iPad Pro 11 (4th/3rd/2nd/1st Gen)
      • iPad Air 5/4 (2022)
      • iPad 10th Gen (2022)
      •  
         
      • Apple Watch & Airtag
        Galaxy S25
      • Galaxy S25 Ultra
      • Galaxy S24
      • Galaxy S24 Ultra
      • Galaxy S23
      • Galaxy S23 Ultra
      • Galaxy S23+
      • Galaxy S23
      • Galaxy S22
      • Galaxy S22 Ultra
      • Other Samsung Series
      • Galaxy S21+
      • Galaxy S21
         
      • Tesla Tempered-Glass Touchscreen Protector
        Choose Your Device
      • iPad 11th Gen (2025)🔥
      • iPad Air 13 (2025)🔥
      • iPad Air 11 (2025)🔥
      •  
      • iPad Pro 13 (2024)
      • iPad Pro 11 (2024)
      • iPad Air 13 (2024)
      • iPad Air 11 (2024)
      •  
      • iPad Pro 12.9 (6th/5th/4th/3rd)
      • iPad Pro 11 (4th/3rd/2nd/1st)
      • iPad Air 5/4 (2022)
      • iPad 10th Gen (2022)
         
      • Styluses
         
      • Magnetic Wallet
      • MagSafe Rings & Mounts
      • Other Accessories
  • New Arrival
    • iPad 2025 Series
    • iPhone 16e
    • Galaxy S25 Series
    • Protect Your iPhone 16 Camera Control Button
    • 15W Qi2 Wireless Charging
  • Support
    • Product Videos & FAQs
    • General FAQ
  • Explore
    • About Us
    • ESR Blog
    • Newsroom
    • Become a Reseller
My Account
Log in Register
English
  • Designed for MagSafe
    • All MagSafe Products
      • Wireless Charging
      • Car Charger & Mounts
      • Charging Stands
      • MagSafe Cases
      • MagSafe Wallets
      • Power Banks
      • MagSafe Rings & Wall Mounts
      • Best MagSafe Bundles
    • Magsafe in Life
      • Desk Charging
      • Shop Auto
      • Travel Essentials
      • Workspace Power
      • Find My Technology
      • Gift Guide
    • Wireless Charging
      • Portable Charger for Apple Watch - White

      • Qi2 3-in-1 Watch Wireless Charging Set (HaloLock) - Black - US PLUG

      • Magnetic Wireless Car Charger (HaloLock) - Grey

      • Universal Ring 360 (HaloLock) - White-2 Pack

      • All Wireless Charging >
      Car Charger & Mounts
      • Qi2 Wireless Car Charger with CryoBoost (HaloLock) - Black

      • Qi2 Magnetic Wireless Car Charger(Halolock) - Black

      • 15W Car Charger with MagSafe + CryoBoost - Cool Grey

      • Qi2 Dashboard Wireless Car Charger (HaloLock) - Black

      • All Car Charger & Mounts >
      Charging Stands
      • CryoBoost™ Pro Bundle (HaloLock) - US Plug

      • MagSafe Charger with CryoBoost Everyday Bundle - EU Plug

      • Magsafe Charger One-Stop Bundle - Black/White

      • HaloLock™ 3-in-1 Travel Wireless Charging Set - Black - US Plug

      • All Charging Stands >
      MagSafe Cases
      • iPhone 16 Pro Max Cyber Tough Case with Stash Stand Privacy Protection Bundle - Black

      • iPhone 16 Pro Max HaloLock Classic Hybrid Case (Camera Control) - Clear

      • iPhone 16 Pro Max HaloLock Classic Hybrid Case (Camera Control, Stash Stand) - Clear

      • iPhone 16 Pro Max Zero Clear Case (HaloLock) - Clear

      • All MagSafe Cases >
      MagSafe Wallets
      • Geo Wallet Stand (HaloLock) with Built-in Find My - Midnight Black

      • Geo Wallet Boost (HaloLock) - Grey

      • Magnetic Wallet Boost (HaloLock) - Black

      • Grip Wallet Stand (HaloLock) - Black Carbon Fiber

      • All MagSafe Wallets >
      Power Banks
      • Qi2 MagSlim Kickstand Power Bank (10K) - Black

      • Qi2 MagSlim Power Bank (5K) - Black

      • Qi2 MagSlim Power Bank (10K) - Blue

      • Qi2 5,000 mAh MagSlim Kickstand Power Bank - White

      • All Power Banks >
      MagSafe Rings & Wall Mounts
      • Airplane Phone Holder Mount (HaloLock) - Black

      • Ring Stand (HaloLock) - Sierra Blue

      • Universal Ring (HaloLock) - Black/Silver-4 Pack

      • Universal Ring 360 (HaloLock) - White-2 Pack

      • All MagSafe Rings & Wall Mounts >
      Best MagSafe Bundles
      • Magsafe Charger One-Stop Bundle - Black/White

      • MagSafe Charger with CryoBoost Everyday Bundle - EU Plug

      • Qi2 Car Charger and Qi2 Portable Charger Bundle - Black

      • Qi2 Magnetic Wireless Car Charger Bundle - Black

      • All Best MagSafe Bundles >
      Desk Charging
      • Qi2 mini Kickstand Wireless Charger (HaloLock) - Dark Blue

      • CryoBoost™ Pro Bundle (HaloLock) - US Plug

      • Kickstand MagSafe Compatible Wireless Charger (HaloLock) - Black

      • HaloLock™ 3-in-1 Travel Wireless Charging Set - Black - US Plug

      • All Desk Charging >
      Shop Auto
      • Qi2 Wireless Car Charger with CryoBoost (HaloLock) - Black

      • Qi2 Magnetic Wireless Car Charger(Halolock) - Black

      • 15W Car Charger with MagSafe + CryoBoost - Cool Grey

      • Qi2 Dashboard Wireless Car Charger (HaloLock) - Black

      • All Shop Auto >
      Travel Essentials
      • HaloLock™ 3-in-1 Travel Wireless Charging Set - Black - US Plug

      • 5,000mAh Power Bank Wallet (HaloLock) - Midnight Black

      • Qi2 MagSlim Kickstand Power Bank (10K) - Black

      • Airplane Phone Holder Mount (HaloLock) - Black

      • All Travel Essentials >
      Workspace Power
      • 100W 6-in-1 Charging Station with MagSafe + CryoBoost - US Plug

      • 65W 5-in-1 Charging Station (HaloLock) - US Plug

      • iPad Air 13" (2024) Rebound Magnetische Tastatur Hülle 360 - DE Layout-Schwarz

      • iPad Air 11 Zoll (2024) Rebound Magnetische Tastatur Hülle - DE Layout

      • All Workspace Power >
      Find My Technology
      • Geo Digital Pencil with Built-in Find My - White

      • Geo Wallet Boost (HaloLock) - Grey

      • Geo Wallet Stand (HaloLock) with Built-in Find My - Midnight Black

      • All Find My Technology >
      Gift Guide
      • Geo Wallet Boost (HaloLock) - Brown

      • Qi2 3-in-1 Travel Wireless Charging Set - White - US Plug

      • Qi2 MagSlim Power Bank (10K) - Blue

      • AirPods 4 Cyber FlickLock Case (HaloLock) - Titanium

      • All Gift Guide >
  • Protection By Device
    • All Cases
      • iPhone
      • iPad🔥
      • Airpods
      • Samsung
    • Screen Protection
      • iPhone
      • iPad🔥
      • Apple Watch & Airtag
      • Samsung
      • For Tesla
    • iPad Productivity
      • Keyboards🔥
      • Styluses
    • Accessories
      • All Accessories
      • iPhone 16
      • iPhone 16e🔥
      • iPhone 16 Pro Max
      • iPhone 16 Pro
      • iPhone 16 Plus
      • iPhone 16
      • iPhone 15
      • iPhone 15 Pro Max
      • iPhone 15 Pro
      • iPhone 15 Plus
      • iPhone 15
      • iPhone 14
      • iPhone 14 Pro Max
      • iPhone 14 Pro
      • iPhone 14 Plus
      • iPhone 14
      • iPhone 13
      • iPhone 13 Pro Max
      • iPhone 13 Pro
      • iPhone 13
      • Other iPhone Series
      • Other iPhone Series
        Choose Your Device
      • iPad 11th Gen (2025)🔥
      • iPad Air 13 (2025)🔥
      • iPad Air 11 (2025)🔥
      •  
      • iPad Pro 13 (2024)
      • iPad Pro 11 (2024)
      • iPad Air 13 (2024)
      • iPad Air 11 (2024)
      • iPad mini 7 (2024)
      •  
      • iPad Pro 12.9 (2022)
      • iPad Pro 11 (2022)
      • iPad Air 5/4 (2022)
      • iPad 10th Gen (2022)
      •  
      • iPad mini 6 (2021)
      • iPad Pro 12.9 (2021)
      • iPad Pro 11 (2021)
      • iPad Pro 11 (2020)
        Choose Your Device
      • AirPods 4
      • AirPods Pro (2023/2022/2019)
      • AirPods 3
        Galaxy S25
      • Galaxy S25 Ultra
      • Galaxy S25+
      • Galaxy S24
      • Galaxy S24 Ultra
      • Galaxy S24+
      • Galaxy S24
      • Galaxy S23
      • Galaxy S23 Ultra
      • Galaxy S23
        iPhone 16
      • iPhone 16e🔥
      • iPhone 16 Pro Max
      • iPhone 16 Pro
      • iPhone 16 Plus
      • iPhone 16
      • iPhone 15
      • iPhone 15 Pro Max
      • iPhone 15 Pro
      • iPhone 15 Plus
      • iPhone 15
      • iPhone 14
      • iPhone 14 Pro Max
      • iPhone 14 Pro
      • iPhone 14 Plus
      • iPhone 14
      • iPhone 13
      • iPhone 13 Pro Max
      • iPhone 13/13 Pro
        Choose Your Device
      • iPad 11th Gen (2025)🔥
      • iPad Air 13 (2025)🔥
      • iPad Air 11 (2025)🔥
      •  
      • iPad Pro 13 (2024)
      • iPad Pro 11 (2024)
      • iPad Air 13 (2024)
      • iPad Air 11 (2024)
      •  
      • iPad Pro 12.9 (6th/5th/4th/3rd Gen)
      • iPad Pro 11 (4th/3rd/2nd/1st Gen)
      • iPad Air 5/4 (2022)
      • iPad 10th Gen (2022)
      •  
         
      • Apple Watch & Airtag
        Galaxy S25
      • Galaxy S25 Ultra
      • Galaxy S24
      • Galaxy S24 Ultra
      • Galaxy S23
      • Galaxy S23 Ultra
      • Galaxy S23+
      • Galaxy S23
      • Galaxy S22
      • Galaxy S22 Ultra
      • Other Samsung Series
      • Galaxy S21+
      • Galaxy S21
         
      • Tesla Tempered-Glass Touchscreen Protector
        Choose Your Device
      • iPad 11th Gen (2025)🔥
      • iPad Air 13 (2025)🔥
      • iPad Air 11 (2025)🔥
      •  
      • iPad Pro 13 (2024)
      • iPad Pro 11 (2024)
      • iPad Air 13 (2024)
      • iPad Air 11 (2024)
      •  
      • iPad Pro 12.9 (6th/5th/4th/3rd)
      • iPad Pro 11 (4th/3rd/2nd/1st)
      • iPad Air 5/4 (2022)
      • iPad 10th Gen (2022)
         
      • Styluses
         
      • Magnetic Wallet
      • MagSafe Rings & Mounts
      • Other Accessories
  • New Arrival
    • iPad 2025 Series
    • iPhone 16e
    • Galaxy S25 Series
    • Protect Your iPhone 16 Camera Control Button
    • 15W Qi2 Wireless Charging
  • Support
    • Product Videos & FAQs
    • General FAQ
  • Explore
    • About Us
    • ESR Blog
    • Newsroom
    • Become a Reseller
Account Cart 0
English

Search our store

Account Cart 0
Popular Searches:
iPad 2025 iPhone 16 camera control Qi2 Wireless Charging Magnetic Wallet
News & Events

The Rise and Fall of the iPhone Plus: Unpacking Apple’s Bold Shift with the iPhone 17 Series

by DebHazarika on Apr 15, 2025
The-Rise-and-Fall-of-the-iPhone-Plus-Unpacking-Apple-s-Bold-Shift-with-the-iPhone-17-Series

Some drama has been brewing lately between the iPhone 17 Plus and the Air series, but what's it about? Rumors have it that Apple is deciding to discontinue the Plus model for the iPhone 17 lineup and replace it with its new "Slim" series. Though the new model offers a thinner profile and a slightly smaller display than the current Plus(iPhone 16 Plus,iPhone 15 Plus and or), it's an effort to streamline the iPhone lineup. 

Of course, you can dig all this up in this article, as it’ll break down why Apple decided to dump the Plus series and what the reasons were. Next, you can find various things about the new Air series and why they are getting the hype in the community. Finally, let’s wrap things up with a comparison table between the two and learn how people reacted to this big change.

Why Apple Dismissed the “Plus” iPhone 17 Series?

If you think about it, the “Plus” series has a good run, but it’s time to look to the future and get the bigger picture. That was the mentality of the Apple designers as they dismissed these series for such reasons and more, given below:

 

1. Underwhelming Sales: The numbers weren't great compared to the Pro and Max versions; the Plus models just didn't sell as well.

2. User Feedback: It got several mild reviews and didn’t exactly get the hype Apple loves from its consumers to continue the series.

3. Market Position: Looking at its marketing place, the Plus model sat between the base and Pro/Max models, not quite budget-friendly and premium.

4. Cleaner Product Lineup: For the sake of simplifying the iPhone family, removing the Plus model was necessary instead of flooding various shelves with features.

5. Design Fatigue: Honestly speaking, the Plus didn’t bring anything visually new to the table, and people were getting bored with it.

iPhone 17 “Air” or “Slim” Model - The Next Big Thing

Apple is reportedly working on some of the biggest changes to the iPhone, like design, camera, and performance upgrades. Let’s go through various features that have been rumored to come in early 2026:

Slimmest Body

Among all the upcoming models of the iPhone 17, Air is the hottest new topic on the block. It is expected to be Apple's slimmest iPhone yet, 5.5mm to 6mm thick, making it thinner than any previous iPhone.

Camera Design & Upgrade

Its camera is said to be equipped with a single rear 48-megapixel camera, a microphone, and an LED flash. Apple is planning to use a horizontal bar-like camera for the iPhone 17 Air.

Modem Chip

The iPhone 17 Air is said to feature an in-house 5G modem chip, replacing Qualcomm’s modem. While it might not support mmWave 5G, it is expected to offer speeds of up to 4 Gbps.

Wireless Connectivity

All 17 models are expected to support Wi-Fi 7, offering faster speeds, lower latency, and improved connectivity. With its Bluetooth 5.3, it’s expected to enhance the performance of accessories like AirPods and other home devices.

Efficient A19 Chip

You know, you’ll be getting Apple’s new A19 chip, built on an improved 3nm process. Also, the Pro models will get the A19 Pro chip, which is far better in performance and efficiency.

Battery Replacement

They are reportedly making it easier to replace the battery in all iPhone 17 models and adhering to new technology. The battery replacement makes things simpler, while also reducing repair costs and improving sustainability.

No SIM Tray

Apple removed the physical SIM tray from iPhones, and the iPhone 17 Air, being ultra-thin, is likely to rely entirely on eSIM.

The New iPhone 17 Series: Disliked or a Hidden Gem?

It's a big step for iPhone designers as they are going ambitiously with their new lineup, featuring impressive replacements and features. However, some of the changes might not sit well with the others. Though the public demanded a sleek and lightweight smartphone, do they agree with the Air series? Some folks are generally excited about the new lineup, while others find it meh.

Comparison Between the iPhone 17 Plus and Air

Go through the following comparison table on the current rumors of the iPhone 17 Plus and Air series so that it'll give you a better idea:

Features

iPhone 17 Air (Expected)

iPhone 17 Plus (Expected)

Display

6.6-inch display

6.7-inch display

Camera

Single rear camera with 48-megapixel resolution

Dual rear cameras (main + ultrawide), 48MP

Design & Build

Ultra-thin design, lightweight, possibly titanium

Standard aluminum build, slightly heavier

Performance

Apple C1

A17 or A18 Bionic chip

Battery Life

Smaller battery

Larger battery

Modem

New in-house modem

Qualcomm modem

User Sentiment Speaks: How Users Feel About the Change

If the reviews are displayed, honestly, it's a mixed bag of emotions. The world of tech can debate on its specs all day, and it would seem users were and weren't happy about it. The media feels it was a marketing strategy, as removing the Plus series might feel better.

Well, according to Bloomberg's Mark Gurman, it is reported that what's coming "is more than just an attempt to juice sales with something distinct." Others view it as an innovative product line and want to experience all its features first-hand.

 

Final Verdict: Disliked, Misunderstood, or Ahead of Its Time?

What do you think was dropping the Plus model a mistake? Is the new Air/Slim model a game-changer or just Apple trying too hard to be trendy? Maybe it’s both of these things, or it isn’t, but nonetheless, this shift is about something different, just like the all-new announced tariffs (sighs). This article weighs all the facts, feelings, and future potential to give you a take by comparing the two series and getting a review from people.

However,Amid the U.S. tariff war, Apple secures exemptions.So Do you want to buy a new iPhone 17!

Tags: iPhone 14 Plus, iphone 15 plus, iPhone 16 Plus
Previous
Is the Plus Model Getting Axed? (What It Means for You)
Next
iPhone 17e Rumors Heat Up: How iPhone 16e's Record Sales Are Fast-Tracking Apple’s Next Budget Powerhouse

Related Articles

looking into the iphone 17e rumors

iPhone 17e Rumors Heat Up: How iPhone 16e's Record Sales Are Fast-Tracking Apple’s Next Budget Powerhouse

Is-the-Plus-Model-Getting-Axed-What-It-Means-for-You

Is the Plus Model Getting Axed? (What It Means for You)

Apple Budget iPhone SE 4 Rumors

Apple Budget iPhone SE 4 Rumors: Goodbye Touch ID and 4.7-Inch Display

Leave a Comment

Your email address will not be published.

Recent Post

6-best-iPad-Air-11-inch-Cases-With-Pencil-Holder-in-2025
6 best iPad Air 11-inch Cases With Pencil-Holder in 2025
by Sandy on April 16, 2025
The-Best-iPhone-Cases-with-Camera-Control-Button-for-iPhone-16-16-Plus-16-Pro-and-16-Pro-Max
The Best iPhone Cases with Camera Control Button for iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max
by Javeria Salam on April 16, 2025
Do-You-Need-a-Phone-Suction-Cup-for-Your-iPhone
Do You Need a Phone Suction Cup for Your iPhone?
by Adam on April 16, 2025
The Best Way To Shield Your iPad A16(11th Gen) Screen Like A Pro! - ESR
The Best Way To Shield Your iPad A16(11th Gen) Screen Like A Pro!
by Adam on April 16, 2025
Top 5 Unbeatable Screen Protectors for iPad Air 11-inch M3 2025 – You Won’t Believe - ESR
Top 5 Unbeatable Screen Protectors for iPad Air 11-inch M3 2025 – You Won’t Believe
by Adam on March 17, 2025
8 Must-Have iPad Air 7th Gen Cases in 2025 (M3) – Will Shock You! - ESR
8 Must-Have iPad Air 7th Gen Cases in 2025 (M3) – Will Shock You!
by Adam on March 17, 2025

Get 20% off with code: BLOG20

Company

  • About Us
  • Our Blog
  • Newsroom
  • Become a Reseller

Products

  • Designed for MagSafe
  • Protective Phone Cases
  • iPad Cases
  • Screen Protectors
  • Wireless Charging
  • Productivity
  • Magnetic Wallets
  • Other Accessories

Community

  • Affiliate Program

Support

  • Setup Videos & FAQs
  • Return and Refund
  • Warranty Policy
  • Shipping Policy

Get 10% OFF Your First Order

Get insider access to new products and promotions.

Payment options:
  • American Express
  • Apple Pay
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Union Pay
  • Visa
  • Klarna Klarna
  • Afterpay
© 2025 ESR All rights reserved.
  • Terms of Use
  • Privacy Policy
  • Legal Declaration
  • Cookie Policy
  • Shipping Policy
  • Return and Refund
  • Search

Shopping Cart

Your cart is currently empty.
Add note for seller
Estimate shipping rates
Add a discount code
Subtotal ¥0.00
View Cart

Thank you for choosing to transfer to a human service.

Sorry! The previous responses were from our AI customer service. Since it didn't satisfy you, you've been transferred to a human agent. We'll reply within 24 hours from Mon to Fri and 48 hours on weekends for further help.

Please select the reason for transfer